VISION (ចក្ខុវិស័យ)

To be a top of mind bank in providing simple, tailored financial solutions.

MISSION (បេសកកម្ម)

Providing customers with our expertise in financial services at an affordable price and the best possible customer experiences. Assuring reasonable returns to all stakeholders and surrounding communities by, leveraging distribution channels and innovative technology solutions.

CORE VALUES (គុណតម្លៃស្នូល)

INTEGRITY (សុចរិតភាព)

We strongly believe in the value of honesty and strong moral principles at any time or any given situation. It’s our choice to uphold ourselves to a consistent standard, operating with full transparency and accountability when conducting our business.

SIMPLICITY (ភាពសាមញ្ញ)

We strongly believe in quality, conditions easy to work, understand for our customers, employees and all stakeholders. In all our thought process, anything we do, we change or invent, it will be simple. We are simple, however strict, and very committed.

INNOVATION (ការច្នៃប្រឌិតបង្កើតថ្មី)

We strongly believe that innovation is very crucial in continuing the success we see in our bank. We encourage everybody to speak out their thoughts, ideas and, experiment with new ideas or concepts. We are keen to learn from all our mistakes and continue to improve upon ourselves, to achieve an outstanding positive outcome.

ACCOUNTABILITY (ទំនួលខុសត្រូវ)

We are highly committed on developing our professional competence for our employees; to perform the duties in professional manner. We are accountable for all our actions towards our customers, shareholders, stakeholders, and communities as a whole. We believe that accountability is the key to success and trustworthiness.

CONFIDENTIALITY (អាថ៌កំបាំងវិជ្ជាជីវៈ)

We closely take care of the privacy and confidentiality of all the parties involved in a transaction with us; as this allows us to add value for our customers whilst maintaining and preserving our customers best interest.